The Marketing and External Communications Leader is a strategic leader responsible for shaping and executing the enterprise-wide marketing and external communications strategy. This role oversees brand management, events, campaigns, CRM governance, marketing operations, and external communications to drive business growth and enhance client experience. The director will lead a high-performing team and collaborate closely with executive leadership, operations leadership, business development, sales enablement, and internal communications to ensure alignment with organizational goals.

Essential Functions:

• Lead enterprise-wide marketing strategy, including campaign development, market-specific planning, and execution to drive sales and brand visibility.
• Oversee external communications aligned with market, client, industry, and thought leadership.
• Manage brand development and governance, including visual identity, brand templates, and enterprise brand campaigns.
• Guide digital marketing efforts, including website content, social media strategy, marketing automation, and analytics.
• Oversee marketing operations including collateral creation, asset management, advertising, and national sponsorships.
• Support client experience initiatives through external communications, feedback coordination, and reputation management.
• Lead creative services including graphics, photography, video, and visualization to support marketing and thought leadership.
• Manage external events and conferences strategy, including sponsorships, attendance planning, and association engagement.
• Partner with CRM and data teams to integrate marketing content and campaigns, and lead market research to inform strategy and optimize engagement.
• Collaborate with sales enablement, market leads, and operations to align marketing efforts with growth strategies and client needs.
  

Qualifications:

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 12+ years of progressive leadership experience in marketing and external communications, with at least 5 years in a senior management role.
• Proven ability to lead integrated marketing and communications functions.
• Strong strategic thinking, executive presence, and cross-functional collaboration.
• Expertise in brand management, campaign strategy, and digital marketing.
• Excellent written and verbal communication skills.
• Ability to manage multiple priorities and lead through change.
  

Preferred Qualifications:

• Master’s degree in Marketing, Communications, or Business.
• Experience with CRM systems and governance (e.g., Salesforce).
• Experience in professional services, architecture/engineering, or consulting industries.
• Familiarity with marketing automation platforms (e.g., Mailchimp, Ceros).
• Certification in change management or communications (e.g., Prosci, IABC).
  

An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

Please view Equal Employment Opportunity Posters provided by OFCCP here.

Please note: no agency representation or submissions will be recognized for this vacancy. Candidates should apply directly to this role to be considered. It is the responsibility of all third-party recruiting and employment agencies to know and adhere to our recruiting policy.

Employee-owned, RS&H is one of the nation’s leading architecture, engineering, and consulting firms, with associates who work hard every day to create tomorrow together. We offer an exceptional journey from start to future. Our integrated teams translate experience into insight, turn challenges into opportunities, and build relationships that are as strong as the buildings and infrastructure we deliver together. We attribute our success to our unwavering commitment to our core values: integrity, accountability, curiosity, and teamwork.